BY CLARE NICHOLLS
Pictured: Park Hyatt Johannesburg.
Hyatt Hotels Corporation has revealed that 45% of the properties that joined its system in 2022 were based in Europe, the Middle East and Africa (EMEA).
The region’s contribution to the Hyatt growth journey continues into 2023 through a strong pipeline, with 10% of the group’s 117,000 rooms record pipeline as at year end 2022.
Lifestyle and luxury leaders
Lifestyle hotels make up nearly a quarter of the EMEA pipeline, expanding the portfolio to more sought-after leisure destinations.
While growing with legacy brands in the business travel segment, globally Hyatt has doubled its number of luxury rooms, tripled the number of resorts and quadrupled the number of lifestyle rooms in its portfolio in the last five years. The company believes it now has more luxury branded hotels in resort locations than any other hospitality company in the world.
Acquisitive and organic growth
Notable drivers for the expected regional growth include several large-scale leisure portfolio integrations, adding a substantial number of rooms, as well as organic growth for the Park Hyatt, Grand Hyatt, Hyatt Regency and The Unbound Collection by Hyatt brands slated for 2023 and the years ahead.
Javier Águila, group president EMEA, Hyatt, said: “Through our growth with intent strategy, Hyatt has built an industry-leading luxury, lifestyle and leisure portfolio in Europe, Middle East and Africa. I am particularly proud of our regional contribution to our global growth journey, as 45% of the 120 hotels that joined the Hyatt portfolio were based in the region.
“I have no doubt that EMEA will continue to be a strong contributor to Hyatt’s global growth journey in the coming years. Owners appreciate our combination of personal connections, strong brands and global performance track record.”
Having introduced the Inclusive Collection in May 2022, Hyatt will continue growing its all-inclusive brand footprint with plans for five Inclusive Collection resorts to open in Bulgaria in 2023 and 2024, in the form of Secrets Resort & Spa Sunny Beach, Dreams Resort & Spa Sunny Beach, Breathless Resort & Spa Sunny Beach, AluaSun Obzor and Alua Resort Obzor, as well as the expected debut of the Dreams brand in Portugal, with Dreams Madeira Resort Spa & Marina slated to open in 2024.
Erica Doyne, senior vice president of marketing and communications, Inclusive Collection, Hyatt, commented: “Hyatt’s Inclusive Collection redefines and elevates the all-inclusive experience with enhanced amenities, endless hospitality and thoughtful touches that exceed expectations.
“As we continue to thoughtfully expand the Inclusive Collection brands in markets that matter to guests, members, owners and investors, our slate of planned resort openings reflects the Inclusive Collection’s potential as a major growth driver for our leisure presence in Europe.”
Joie in Germany
The Joie de Vivre by Hyatt brand is slated to arrive in Germany in the near future, with the planned integration of more than 30 Lindner Hotels & Resorts and me and all hotels properties into the World of Hyatt loyalty programme. The properties will expand Hyatt’s lifestyle brand footprint in Europe by 5,500 rooms.
Taking this portfolio deal into account, Hyatt has tripled the number of hotels in its portfolio in Europe over the past four years. The collaboration represents the next phase of the group’s transformative brand growth in Europe, expanding its footprint into 15 new markets and scaling up the portfolio in Germany, a key source market that should strengthen Hyatt’s network effect throughout Europe.
Hyatt boasts six consecutive years of organic net rooms growth, and supported by a healthy pipeline in EMEA, it is stepping into new leisure destinations.
The Park Hyatt brand is set to reestablish its presence in South Africa with Park Hyatt Johannesburg in late 2023 and make its entrance to Morocco with the luxury Park Hyatt Marrakech. Plus Park Hyatt London is in the pipeline for 2024.
In 2023, the Grand Hyatt brand will be introduced to Spain with Grand Hyatt La Manga Club and Resort in the second half of 2023 and will expand its presence in Kuwait with Grand Hyatt Kuwait Residences.
The Hyatt Regency brand is set to expand its resort footprint in Europe with Hyatt Regency Pravets Resort in Bulgaria and Hyatt Regency Resort Kotor Bay in Montenegro expected to join the portfolio in summer 2023.
Successful growth driver The Unbound Collection by Hyatt will receive two new additions in 2023, with Hotel Flüela Davos and a project in development in Crans Montana, both in Switzerland, closely followed by Grand Hansa Hotel in Finland, slated to join the portfolio in early 2024.
Courtesy: Top Hotels
The views expressed in this article are the author’s own and do not necessarily reflect Coverpage’s editorial stance.