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India regulates deepfakes, aiming to guard digital integrity and ensure authenticity

The proposed legislation aims to address several challenges posed by deepfake technology

In response to the growing threat posed by deepfake technology, the Indian government has announced its intention to draft legislation aimed at regulating the creation and dissemination of deceptive videos and images. Popularly known as “deepfakes,” these technologically manipulated visuals have raised significant concerns, prompting Indian Prime Minister Narendra Modi and various public figures to advocate for decisive action.

The Indian government, led by IT Minister Ashwini Vaishnaw, has recognized the urgent need to address the challenges posed by deepfake technology. Acknowledging the potential for misuse and the spread of misinformation, the government has committed to framing legislation to regulate the development and distribution of deepfakes.

Indian Prime Minister Narendra Modi, along with other public figures, has expressed deep concern about the growing prevalence of deepfake content. The increasing sophistication of artificial intelligence in generating realistic but fabricated videos depicting events that never occurred poses a serious threat to public trust and the integrity of information.

To formulate effective regulations, the Ministry of Information Technology engaged in extensive consultations with major social media companies, industry representatives from Nasscom, and academic experts. These discussions, aimed at understanding the nuances of deepfake technology and its potential consequences, have led to a consensus that regulatory measures are necessary.

The consensus reached during the meetings underscores the shared belief that regulations are crucial to curb the spread of deepfake videos and the apps that facilitate their creation. With the potential to manipulate public opinion and undermine the authenticity of visual content, the regulation of deepfakes is viewed as a proactive step to safeguard the digital landscape.

The proposed legislation aims to address several challenges posed by deepfake technology. By establishing guidelines for the responsible development and use of AI in creating synthetic media, the government seeks to strike a balance between innovation and the prevention of malicious intent. The regulation is expected to cover the identification, labeling, and restriction of deepfake content across various platforms.

India’s move to regulate deepfakes aligns with global efforts to mitigate the risks associated with synthetic media. Countries around the world have recognized the need for legal frameworks to combat the potential misuse of deepfake technology and protect the public from deceptive narratives.

As India prepares to introduce legislation to regulate deepfakes, the government sends a clear signal about the importance of safeguarding the digital space from manipulated content. The collaborative approach involving consultations with industry leaders and experts reflects a commitment to addressing the challenges posed by deepfake technology comprehensively. By taking proactive measures, India aims to strike a balance between technological advancement and the responsible use of artificial intelligence in the realm of media creation.

The views expressed in this article are the author’s own and do not necessarily reflect Coverpage’s editorial stance

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