HomeFood SecurityPakistan's Olive Boom Proves Money Does Grow on Trees

Pakistan’s Olive Boom Proves Money Does Grow on Trees

With millions of new olive trees already contributing to local consumption and export, the country stands at the threshold of a lucrative olive industry.

Pakistan, with its rich agricultural landscape, has long been known for its diverse crops. However, one resource that has remained largely untapped until recent years is the olive tree. With approximately 85 million wild olive trees scattered across the country, Pakistan holds the key to a potential economic windfall that could alleviate the burden of importing edible oils, saving an estimated US $4.5 billion annually.

Pakistan hosts about 5 million olive trees planted on 17,000 hectares, with widespread olive cultivating efforts beginning in earnest in 2016. Pakistan produced 86 tons of mostly virgin and extra virgin olive oil in the 2022/23 crop year.

The olive tree, known for its hardiness and adaptability, has found a welcoming home in various regions of Pakistan, including Sindh, Balochistan, Khyber Pakhtunkhwa, and Punjab. In recent years, concerted efforts have been made to unlock the full potential of this valuable resource, with the seeding of 5.6 million new olive trees across 50,000 acres of land.

Despite the abundance of wild olive trees, their true potential has largely remained unexplored by local communities, primarily due to a lack of awareness and knowledge about the resource. The olive tree, with its resilience to arid conditions, presents a sustainable and economically viable alternative for Pakistan, both in terms of domestic consumption and export.

One of the primary advantages of a thriving olive industry in Pakistan is its potential to significantly reduce the country’s dependence on imported edible oils. Annually spending an estimated US $4.5 billion on importing these oils places a considerable strain on the national economy. However, by harnessing the local olive resources, Pakistan can not only meet its domestic demand but also create a surplus for export, contributing to a positive balance of trade.

The recent efforts to cultivate olive trees in various regions have already yielded promising results. Two million of the newly planted olive trees are now reaching maturity and bearing fruit, producing several tons of high-quality olive oil. This not only meets the demands of the local market but also opens up avenues for export, positioning Pakistan as a significant player in the global olive oil market.

The economic benefits extend beyond the reduction of import bills and the creation of a new export market. The olive industry has the potential to generate employment opportunities in rural areas, where cultivation and processing can become a source of livelihood for many. Furthermore, the olive tree’s ability to thrive in arid and semi-arid regions means that it can be a valuable tool in combating desertification and promoting sustainable agriculture practices.

In a promising turn of events for Pakistan’s olive industry, the country exported slightly more than $1.9 million worth of virgin and extra virgin olive oil to seven countries across Europe, Africa, and Oceania in the year 2022, as reported by the World Bank trade data.

Mozambique emerged as the primary recipient of Pakistan’s olive oil exports, with Canada, the United Kingdom, Angola, Australia, South Africa, and Tanzania following suit. This marked a significant step towards establishing Pakistan as a notable player in the global olive oil market.

However, despite the positive strides in exports, a notable trade deficit persists. The nation continues to import over $6.7 million worth of olive oil in all its fractions from key producers such as Spain, Italy, Turkey, Azerbaijan, Portugal, Germany, France, and Brazil. While the domestic olive production has made impressive contributions to the export market, the import figures highlight the ongoing need for further growth and self-sufficiency.

To ensure the continued success of the olive industry in Pakistan, it is crucial to address the existing gaps in awareness and knowledge among local communities. Education campaigns and training programs can empower farmers with the necessary skills to cultivate and care for olive trees effectively. Additionally, providing financial support and incentives can encourage more farmers to embrace olive cultivation, further expanding the industry’s reach.

Government initiatives and collaboration with international organizations can play a pivotal role in promoting and sustaining the olive industry’s growth. By fostering research and development, implementing supportive policies, and facilitating infrastructure development for processing and distribution, Pakistan can create an environment conducive to the long-term success of the olive sector.

The recent strides in olive cultivation across Pakistan represent a beacon of hope for economic transformation. With millions of new olive trees already contributing to local consumption and export, the country stands at the threshold of a lucrative olive industry. By leveraging this resource wisely and addressing the challenges hindering its full potential, Pakistan has the opportunity not only to save billions in import bills but also to establish itself as a key player in the global olive market, bringing about sustainable economic development and prosperity for its people.

The views expressed in this article are the author’s own and do not necessarily reflect Coverpage’s editorial stance

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