Famous Pakistani actress Juggun Kazim recently spoke out against the worrying trend of toxic love tales in Pakistani entertainment during an appearance on Momin Saqib’s program “Had Kar Di,” which led to abuse from some of her followers.
Juggun, who is well-known for her work in plays like “Gunah,” stated her worries about how Pakistani viewers sometimes fail to see how violence and misogyny against women are promoted in common romance stories. She shared a personal experience that left her perplexed and demoralized during her open discussion on the program.
She had published a photo on her Instagram account many years prior to the episode in issue. She could be seen in the picture giving her spouse a sweet, innocent kiss on the cheek. She was shocked to learn that members of her followers strongly objected to this act of love.
“I was unable to comprehend it! Four or five years ago, something happened. What is everyone’s issue, I questioned? My hubby is that person. Juggun shouted, expressing her bewilderment and annoyance at the sudden outrage.
Juggun Kazim was prompted by this occurrence to challenge the seeming double standards that are pervasive in Pakistani culture and society. She drew attention to the contradiction that violent and aggressive behavior on television often goes unreported but romantic shows of love cause controversy.
Public personalities often question how women are portrayed in Pakistani dramas and the general subject matter of television programs. The well-known author of “Kuch Ankahi,” Syed Mohammad Ahmed, spoke about this subject on “Mazaaq Raat” in June. He noted how drama channels often favor audience numbers above truthful storytelling, repeating stories that make money off of women’s suffering.
Juggun Kazim’s bravery in speaking out against false narratives at a time when talks about women’s empowerment and gender equality are gaining traction throughout the globe serves as a reminder that change starts with understanding and honest communication. The need for a larger social discourse is highlighted by Juggun Kazim’s courageous stand against the normalization of toxic love tales and the abuse she endured for just having a moment of tenderness with her spouse. It demands a critical analysis of how the media shapes attitudes and values and the duty it has to advance gender equality and healthy relationships.
