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LAHORE – As DIGGER has launched its ATGATT series of biker shoes which is an acronym of All the Gear All the Time, it held an exclusive event for the bikers’ community.
DIGGER offers shoes that carry the adventurer around and over the tough terrains. The ATGATT series is for the biker traveler who is always on the move to discover and explore exciting realms and undertake adrenaline pumping adventures to enjoy great outdoors. The biker shoes have the right amount of double-duty. They not only provide toughness but also protect the feet and legs while riding bikes. The launched shoes have specific features including ankle protection and gear shifter.
DIGGER is a brand of Borjan which was established two decades back as a primary foot-wear brand. It has more than over 135 stores across Pakistan. Borjan has also ventured out in UAE. It wants its customer to look smart and fashionable. Its sub-brands include Skywalk, Digger, Gig and Girl B. The brand’s customers belong from the age group of 18- to 45-year-olds. It does not only sell shoes but also a wide variety of trendy bags for women along with casual wear jewellery, colourful scarves and accessories for men.
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