Cristiano Ronaldo mania in Saudi Arabia

His arrival has transformed Al Nassr’s expectations

By Alberto Benitez

Cristiano Ronaldo

Al Nassr have never won the Asian Champions League, they are not even the most successful club of the province of Riyadh, but with the signing of Cristiano Ronaldo they have won over everyone in Saudi Arabia and abroad.

The arrival of the Portuguese star has transformed the club. While awaiting his debut, the team’s store and sports city have been the first to experience the transformation.

“It’s been a crazy few days. People filled the entire store, everything you see and outside was packed, we had to call members of the club’s security to come and help us organize it,” said the manager who has been serving customers at the Al Nassr store for the past four years.

“In the first days after his signing, we couldn’t keep up, we had to ask for reinforcements because we were running out of jerseys, number 7s, everything.”

We at MARCA were witnesses of that. Every person who enters the store comes to get a Cristiano Ronaldo jersey. Of the first team jersey, apart from those of the mannequins that decorate the store, there are no more.

“They’re all sold out,” he tells us, “and the second and third kits have arrived so we can fill the whole store.”

El Universo Cristiano en ArabiaJoseba Arroyo

He shows us a special edition, which he likes very much. He approaches us with a customer who has asked to see it, although he can only show it for now because they are not for sale.

The sports city is also preparing against the clock for the training sessions of the Portuguese forward. Everything has to be up to scratch.

Whereas only three media outlets a week would attend the press conferences of the coach and players, now more than 30 media outlets from all over Saudi Arabia and many foreign countries are present. And let’s not talk about the games, let’s remember that he has not yet made his debut.

New equipment, completely refurbished rooms… everything is going to change at Al Nassr. It is already changing.

The club’s communication and organizational members are convinced of the great opportunity they have on their hands.

The views expressed in this article are the author’s own and do not necessarily reflect Coverpage’s editorial stance

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